His primary research focus is consumer behavior via the amalgamation of account planning, qualitative methods, film studies and consumer culture theory. Other research interests include entertainment and university marketing, marketing strategy and health literacy, especially within the Hispanic population. Isaac has worked on account planning for accounts such as: General Mills, MillerCoors, the City of San Antonio, the University of Incarnate Word, Payless Shoe Source, Reynolds Wrap, NBA, and Western Union.
Isaac is currently Manager of Customer Intelligence at Southwest Airlines, where he supports Advertising, Market Planning, Partnerships, Community Outreach, International and Diversity & Inclusion. He has presented his research at the American Academy of Advertising, American Marketing Association, the Texas Leadership Luncheon, the McCombs’ Healthcare conference on innovative forms of communication, and Cross Cultural Business Research. He has also lectured at Texas State University, The University of Texas at San Antonio, The University of Texas at Austin, and is currently an adjunct professor at The University of Dallas. Isaac’s research has been published in the Journal of Business Research, the Journal of Advertising Education, Journal of Computer-Mediated Communication, the ARF (Advertising Research Foundation), and two chapters on the 3 Volume book entitled, “We Are What We Sell: How Advertising Shapes American Life. . . and Always Has” and most recently a chapter on the Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies.