Sonia Quirino Canales

Sonia Quirino Canales is the Diversity Manager for H-E-B where she manages the company’s diversity and inclusion programming and initiatives that align with H-E-B’s strategic business goals. She is responsible for ensuring workplace diversity awareness and education across Texas and works collaboratively with the company’s corporate and regional diversity leadership councils to execute signature events and strategic initiatives. Additionally, she executes the department’s charitable giving and works to strengthen relationships with diversity advocacy groups and community-based organizations.

Prior to joining H-E-B, Quirino-Canales was a Public Information Officer for the City of San Antonio where she managed strategic communications initiatives to promote City services, public awareness campaigns and events and provided media relations support to the Mayor and City Council. She has public relations experience in multicultural communications, nonprofit, health and higher education and was recognized with numerous awards by PRSA, TPRA, the Holmes Report and Women in Communications for national, regional and local public relations campaigns under her supervision.

Quirino-Canales serves on the Texas Diversity Council’s Greater San Antonio Advisory Board. She is the chair-elect for the Hispanic Women’s Network of Texas-San Antonio Chapter, and a board member of the United Communities of San Antonio and the Public Relations Society of America-San Antonio Chapter. She also serves on the Alamo City Chamber of Commerce’s EPIC Leadership Program Steering Committee. She received a bachelor’s degree in Communications from the University of Texas at San Antonio and a master’s degree in Organizational Leadership from Our Lady of the Lake University.


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