Lili is an award-winning entrepreneur, cultural intelligence® expert

and television business commentator known for her ability to

activate the power of data and culture as a business advantage. As

an immigrant from Colombia, who came to U.S. at the age of 17

without speaking English, she embodies the American Dream going

from corporate executive turned entrepreneur. After a successful

corporate career, including a 10-year tenure at Johnson & Johnson,

where she served as Global Director of Marketing Services in the

Pharma sector, pioneered enterprise wide multicultural marketing

strategies, and co-founded the Hispanic employee group “HOLA”,

Lili co-founded the marketing agency CIEN+ and the market

research tech CulturIntel. With offices in the U.S. and Latin America,

her firm offers A.I. powered research, strategy consulting and

marketing solutions to help leaders successfully drive inclusive

growth and impact with diverse market segments. Some of her

clients include Google, GSK, Kellogg’s, Kroger, Merck, Nestlé,

PepsiCo, Prudential, among other Fortune 100’s. She is a regular

independent TV commentator seen on Fox News, Fox Business and CNN en Español.

Lili is also one of only 2.6% of Latinos serving on a Fortune 500+ public board, as an independent director at Zumiez (NASDAQ: ZUMZ). She also serves on the boards of AUA Private Equity Partners, The National YMCA USA, Harvard Women's Leadership Board and as Chairwoman of the FRIENDS of the National American Latino Museum. She is also a member of The World Economic Forum as a selected Young Global Leader. Some of her recognitions include 2021 Top 10 Pioneering Women in Business, 2021/ 2020 Top 100 Most Influential Latinas by Latino Leaders, Top 10 Innovation Catalyst by Medical Media & Marketing (MM&M), Silicon Valley Visionary, U.S. Hispanic Businessperson of the Year by the U.S. Hispanic Chamber of Commerce, PRWeek’s Top 50 Most Influential in Healthcare, Top 100 Most Powerful Women of NY, among others. She is an active voice promoting cultural intelligence® as a lever for business and economic growth, equity and business inclusion, collaborating in various initiatives at The United Nations, The World Economic Forum, The White House and as a mentor to the Stanford Latino Entrepreneur Leaders Program. Lili holds a degree in Business Administration from Southwestern Adventist University, an M.B.A. from the University of Colorado and an executive degree from the Harvard Kennedy School in Global Leadership and Public Policy. She is married to entrepreneur and former NFL football player Chris Valletta and has two sons.