Laura S. Nieto
Senior Manager of Community Affairs & Grassroots at Southwest
Laura S. Nieto serves as Senior Manager of Community Affairs & Grassroots at Southwest Airlines, the nation’s largest domestic carrier. Nieto has a passion for and expertise in community outreach to diverse audiences. Nieto has formed a powerful team of Community Affairs & Grassroots Managers who develop strategic relationships with key constituencies and national leaders with various segment audiences including the Hispanic, African-American, Asian, Women, and GLBT communities. This year alone, she and her team have generated more than 20 million lasting impressions among diverse audiences to build brand awareness. Their work ensures that Southwest Airlines is a trusted and valued partner in the communities it serves and confirms its commitment to championing causes that matter most in the daily lives of its Customers.
Nieto has lead Southwest’s multicultural marketing, advertising, promotional and community outreach initiatives and has laid the foundation for its positioning within diverse communities. She has developed many innovative community programs, championed the Company’s multicultural initiatives among internal workgroups and external Customers, and established a broad reach community affairs platform. Under her leadership, the airline has been recognized as an industry leader and outstanding corporate citizen due to its innovative Hispanic marketing initiatives and numerous awards and accolades for Corporate Commitment, Community Outreach, and Diversity & Inclusion.
A Texas native, Nieto graduated from Texas Tech University where she earned a Bachelor of Arts degree in public relations. She currently resides in Dallas, Texas with her husband Ruben and 4-year old daughter, Sobie.