Luis Martinez
Luis Martinez
Deputy Manager of Multicultural Affairs and International Relations
City of Orlando
Close Luis Martinez
Luis Martinez
Deputy Manager of Multicultural Affairs and International Relations
City of Orlando

Luis M. Martinez earned a bachelor's degree in Communications from the University of Sacred Heart of Puerto Rico and a master’s degree in Business Administration from Ana G. Mendez University, Orlando Campus. Luis also obtained The DiversityFIRST™ Certification by the National Diversity Council, which makes him a certified diversity professional to create and lead highly successful diversity and inclusion strategies for organizational excellence and a competitive edge in today's global marketplace. During his college years, Luis worked at the Department of State of Puerto Rico as Press Officer, which allowed him to gain experience in the communications field and government. Martinez was the founder of Starlight Productions, Inc., a nonprofit organization that encouraged talented children and youth to develop their artistic abilities through training and musical-theater performances. Luis was responsible for managing media and public relations, helping increase awareness in the community on the organization’s mission and goals, creating partnerships with corporations and government agencies and organizing fundraising events and promotional initiatives. In 2000, Martinez relocated to Orlando, Florida to enhance his professional career and pursue a master’s degree in business. Subsequently, Martinez worked at El Nuevo Dia newspaper as Marketing Coordinator and Reporter. Afterward, he served five years as Director of Marketing & Recruitment at Ana G. Mendez University, where he implemented innovative recruitment & marketing strategies and built strong communication bonds with the Hispanic community to increase corporate branding and student ethnic population. In January 2012, Luis was appointed by Orlando Mayor Buddy Dyer as Director of Multicultural Affairs to enhance the engagement of the Hispanic and multicultural communities with city's services, programs, and events. He provides recommendations to the Mayor in the implementation of city policies and initiatives that foster inclusion and diversity and encourages his participation in community events. In addition, he serves as the Mayor's spokesperson for Hispanic and multicultural media, coordinates cultural events, hosts the visits of international delegations to the city, manages the city's Spanish communication outlets and maintains ongoing relationships with multiethnic chambers of commerce, professional associations and consulates. After the Pulse tragedy, Luis played a critical role as part of the city's Communications Emergency Management Team by managing local, national and international media inquiries to provide updated information in Spanish to the Hispanic community about bilingual and cultural competence services for Pulse survivors and victims’ families, as a result of a cohesive effort among local, state and federal governments and community partners. In the aftermath of Hurricane Maria, the most destructive hurricane to hit Puerto Rico in a century, city staff joined leaders of Florida’s cities to become welcoming ambassadors. Under Mayor Dyer's leadership, Luis and city Hispanic employees provided Puerto Rican families and individuals with bilingual assistance by connecting them with more than 100 government and community groups to find jobs, housing, healthcare, education and other resources at the Disaster Relief Center in the airport and currently at the city's Hispanic Office for Local Assistance (HOLA). Martinez led multiple joint efforts to help Puerto Rican newcomers looking for public assistance, employment and business opportunities, including the creation of city partnerships with the following organizations: ∙ WKMG-Channel 6, Univision Orlando and Career Source Central Florida to host a job fair with the participation of 400 job seekers and more than 40 employers. ∙ PROSPERA USA to offer a free one-day seminar in Spanish for Puerto Rican entrepreneurs pursuing to establish their businesses in the city, which attracted 150 people. ∙ Rumba 100.3 FM and local community partners to host in city hall a community fair that provided information about government and community services and resources to more than 200 attendees.